Drogheria Crivellini was established in Udine, in the Friuli region, at the end of The Second World War. It was a typical family business of an Italian nation willing to start afresh: trust in the future, hope and energy were the foundations of this new life. The drogheria offered a multitude of goods for personal and household care: sweets, beverages, soaps, paints, spices, sanitary ware, and the typical shoes of Friuli, the “Furlane”. These were traditional fabric shoes, made by local artisans with discarded material for the uppers, recycled coffee jute sacks as structural lining, and used bicycle rubber tires as soles.

Such footwear style originated from the countryside, where nothing could be wasted, and necessity was the mother of invention. Today Drogheria Crivellini is brought back to life with a project that unites art and sustainability, ethics and aesthetics, traditional values that evolve into contemporaneity. International artists and designers re-interpret the Furlana shoe, local craftsmen express their know-how in manufacturing, and a new lifecycle begins.